Staff bios are an essential element of your website, helping to humanise your business and build trust with your audience. But what should they include, and where should they appear? Here’s a quick guide:
What to Include in Staff Bios
- Name and Job Title
Start with the basics—full name and job title. This sets the stage for their role within your organisation. - Professional Background
Share their experience, skills, and qualifications relevant to their role. This builds credibility and reassures visitors that they’re in expert hands. - Personal Touch
Include a fun or personal detail—hobbies, favourite books, or a quirky fact. It adds personality and makes the team more relatable. - Photo
A high-quality, professional photo is a must. A warm and approachable image helps establish a connection with the audience. - Contact Information (if applicable)
If the staff member directly interacts with clients, provide an email address, phone number, or a link to book a consultation. - Achievements and Interests
Highlight notable accomplishments or interests that align with your brand values. This is especially useful for leadership roles or customer-facing positions.
Where to Include Staff Bios
- Dedicated “About Us” Page
This is the most common spot, allowing visitors to explore the team as part of their journey through your site. - Service or Department Pages
Place bios for relevant team members on pages specific to their area of expertise, such as a “Meet the Experts” section. - Homepage Highlights
If your staff are central to your brand, a featured carousel or spotlight section on the homepage can create a personal touch.