An enquiry form is a key tool for converting website visitors into leads. However, its effectiveness depends greatly on its placement. Strategic positioning ensures visitors can easily find and use the form, improving your chances of capturing valuable inquiries. Here are some tips on where to place your enquiry form for maximum impact.
- On the Contact Page
The contact page is the most obvious place for an enquiry form. Visitors who land here are often ready to reach out, so it’s crucial to make the form easy to spot. Include a clear heading and keep the form simple to encourage submissions. - Above the Fold on the Homepage
Placing an enquiry form above the fold (the portion of the page visible without scrolling) ensures it’s one of the first things visitors see. This is particularly effective for businesses where inquiries are a primary conversion goal. - At the Bottom of Service Pages
After showcasing your services, include an enquiry form to encourage immediate action. Visitors who’ve read about your offerings may be ready to ask questions or request more information. - In the Sidebar
A sidebar enquiry form ensures it’s accessible on multiple pages without being intrusive. This works well for blogs or resource-heavy websites where visitors might need more time to decide. - As a Sticky Element
A sticky enquiry form that stays visible as users scroll can be highly effective. This ensures it’s always within reach, no matter where visitors are on the page. - On a Dedicated Landing Page
For targeted campaigns, a standalone landing page with a prominent enquiry form can drive focused engagement. Ensure the form is the central element on the page to minimise distractions.
Remember to ensure the form is easy to find without requiring too many clicks, avoid overwhelming users with too many fields and include a compelling call-to-action, such as “Get a Free Quote” or “Contact Us Today.”