If you’re planning a product launch, seasonal sale, or marketing campaign in South Africa, it’s essential to ensure your website can handle a sudden surge in traffic. Unprepared sites risk crashing or becoming slow, which can harm customer experience and damage your brand’s reputation.
Start by evaluating your current hosting package. Will it support higher traffic volumes? If not, consider upgrading to a scalable option such as cloud hosting or dedicated servers. Implement caching strategies to reduce server load and ensure fast page loading times, even during peak hours.
Optimising your website’s media — particularly images and videos — is another important step. Compress large files without compromising quality to reduce load times. Also, remove or fix broken links, update outdated content, and test your site across devices to ensure a seamless experience.
Finally, run stress tests ahead of your busy periods. Tools like Google PageSpeed Insights and GTmetrix can help identify bottlenecks. At Focus Poynt, we help South African businesses prepare for traffic spikes so they can seize every growth opportunity without technical hiccups.