Online reviews are crucial for building trust and attracting new customers to your business. But how do you encourage your happy customers to leave reviews? Here are some simple and effective strategies:
- Ask at the Right Time
Timing is everything. Request a review immediately after a positive interaction or purchase or once the customer has had time to use and enjoy the product or service. - Make It Easy
Simplify the process by providing direct links to your review platforms (Google, Trustpilot, Yelp, etc.). You can also include a QR code on receipts, emails, or packaging that takes them straight to the review page. - Use Personalised Requests
Send a follow-up email or message thanking them for their purchase and kindly asking for feedback. Personalisation, such as addressing them by name and mentioning the product they bought, can make your request more effective. - Offer a Gentle Reminder
If a customer hasn’t left a review after your initial request, follow up with a polite reminder. Ensure it doesn’t feel pushy—focus on how their feedback helps your business improve. - Show Appreciation
Thank customers for their time and effort in leaving a review. You could even highlight positive reviews on your website or social media to show gratitude. - Avoid Incentivising Reviews
While it’s tempting, offering rewards for reviews can violate the policies of many platforms. Instead, focus on genuine, voluntary feedback.
Online reviews can increase trust, improve your search engine ranking, and influence potential customers. A steady stream of reviews shows your business is active and engaging.